Improved GEO Targeted Dealer Ads – Now with solutions to dominate your PMA

John Possumato speaks of new upcoming results in this article a few months ago – Results that will be revolutionary for dealers in the domination of their Primary Market Areas.

Well the time is here. And we now have a group of systems integrated together that will help dealers to:

  • Communicate with low in the funnel prospects on their websites, on all third party sites (i.e.: inventory syndication sites, social media, etc.) and on all print, radio, and TV advertising using keywords or your own landline with the SMS side ported to TextChat via:
    • Live WebChat w/ Artificial Intelligence (a part of TextChat)
    • TextChat for both Sales AND Service (these people are lower in the buying funnel and closer to a purchase).
  • Gather their target market which would include the majority of the car owners and drivers in their Primary Market Area using the most conspicuous form of advertising – Post Notifications on their smartphone Including:
    • All the leads in their CRM database using a Mobile Wallet with Rich Media technology;
      • Which would include all leads gathered from all other marketing efforts
    • Additional leads from long distance iBeacons at shopping malls, Plazas, city centers, office buildings, and nearly any place people gather.
    • Gather all these leads into a Mobile App
  • Mobile App will:
    • Monitor, Notify, and Report back to dealer BDCs or Internet Departments at that moment of opportunity when prospects show buyer intent by crossing system set GEO Fences and into Competitor lots, Showrooms, Service Centers, or Parts Stores;
      • Notifications via Email
      • Notifications via Phone
    • Market to them when they are most receptive – when they are showing an inclination toward buying a vehicle;
    • Do it in the form of a most conspicuous Post Notification on their smartphones;
    • And also, because of immediate notifications to your staff,
      • allow you to personally contact them inviting them into your dealership – with the offer on the Post Notification in hand.
      • OR, personally contact them by sending a TextChat Request
      • Thereby, in either case, possibly circumvent the sale from your competitor
      • giving you that auspicious probability of closing the sale yourself.  After all, buyers are visiting fewer dealers now before they make their buying decision.
  • TextChat then gives you the ability to request a Satisfaction Survey and Ask for that valuable Google Review.  This Reputation System itself will save you a ton of money monthly (Of course the dealership culture must establish this trait in the sales people).

Click to Consider this Diagram

Automotive Mobile Solutions, Deckspire Partner to Improve Geo-Targeted Dealer Ads
October 13, 2015
Print 2
PHILADELPHIA — Automotive Mobile Solutions, a mobile marketing company serving automotive retailers, has announced that it is working with Deckspire to promote the use of highly focused geo-targeted, geo-fenced mobile advertising for dealers.

The team at Deckspire, a product development firm led by two Wharton MBA candidates, is aiming to bring real time “big data“ analysis to current dealers and utilize geo-targeted, geo-fenced mobile advertising in their media mix. Deckspire’s team, Nitish Aitharaju and Sedrick Dongmo Nguela, have set out to provide high powered data crunching capabilities to the Tier 3 level for the first time, according to the company.

“It’s a bit ironic that, although highly focused geo-targeted, geo-fenced mobile advertising is perhaps best suited for retail car dealers, dealers have heretofore received the least study and attention from vendors of this emerging marketing technology,” said John F. Possumato, CEO of Automotive Mobile Solutions. “This is understandable, as most of the larger mobile vendors have so far chosen to focus only on the individual ‘big spenders’ in the automotive channel, the Tier 1 manufacturers.”

In working on some mobile advertising strategies with Automotive Mobile Solutions, Aitharaju and Dongmo Nguela realized that the retail sector of the automotive industry has the most to gain from this technology.

“We saw a need. The sector of the car business that has the highest potential benefit from the sales and awareness generated from highly targeted, geo-fenced mobile advertising and promotion is, without a doubt, retail,” Aitharaju said. “Retail is also getting the least benefit from the real time data analysis necessary to fine tune and consistently produce the best results and we have set out to satisfy this need.”

“More than the technology problem, the business opportunity here is tremendous,” Dongmo Nguela added. “Mobile, as a medium, is able to capture customers and actively move them down the purchase funnel. Adding brains to the brawn will result in compelling ROI and, most importantly, more money in the pockets of automotive retailers.”

As in other industries, the information derived from big data, when applied in real time to mobile advertising campaigns, is expected to dramatically increase the efficiency of each dollar spent. This translates into an increase in dealer Return On Investment (ROI) and Call to Action activity – increasing dealership awareness, reach, and ultimately leads and cars sold.

“We are thrilled to collaborate with these two mobile advertising big data experts, and expect nothing less than groundbreaking results over the next few months,” Possumato said. “We look forward to offering this real time, in depth analysis to our current and future dealer clients, who want to be on the winning edge of this new, high potential sales advertising medium.”

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