Geo Beacon conquest advertising is here. Consider the possibilities:
- Send a push notification to people in your DMA who are in the market for a car – people who are entering your competitors’ lots – areas that you have established a GEO fence around.
- When they click on your ad and see your landing page, they are Re-targeted for you to advertise again and again to until you feel that they are now out of the market for a car.
- Gather your DMA marketing base via a Beacon (similar to an iBeacon). Only this beacon extends to a radius of 1000 feet. This beacon is mobile; so you could hire a kid to go to a mall or travel around your DMA gathering everyone into your GEO marketing list with an initial irresistible & unbeatable offer – perhaps a free or half off Lube, Oil, & Filter.
Below is an article by John F. Possumato who was instrumental in the development of our Sales TextChat solution.