In advertising, we know that the more targeted the ad – the better results will be. We also know that mobile viewers are more active and deliberate in their search.
What if we could target people in the market to buy a car? We know they are in the market based upon their recent actions:
- They have physically entered automotive locations: Car Dealer Lots, Auto Service Shops, Parts Stores, and the like.
- The have ordered and viewed a Carfax report.
- They own an older vehicle – 7 years old or more.
When they respond to your ad they are taken to a landing page where a re-targeting pixel is placed on their pc; and you can re-target them with additional ads until you feel that they are no longer a prime target to buy a vehicle.
This system does not utilize a beacon to capture a list of DMA leads.