Below is a case study of the revenue and cost results of Southern Pointe Auto in central Georgia.
“Southern Pointe Automotive July Ad Spend”
As you can clearly see, Automotive Synd/CL and Car Guru are golden.
Auto Synd did twice as many deals as Cars.com / Car Guru COMBINED. And…over twice the gross revenue.
Southern Pointe Auto has been getting plenty of leads – the problem has been follow up and getting the most out of those leads. They added more staff (not an experienced BDC) to solve that problem and to develop rapport, gain trust, and continue engagement with leads from existing lead sources. The source with more leads soon became the game changer – Automotive Syndication.